Hazlami Hayeedorloh
UX/UI Designer & Experience Researcher
Experience
UX Designer / Researcher
Dec 2025 – Aug 2026Inter IKEA | Malmö, Sweden
- Mapped end-to-end user journeys (e.g. kitchen planning) to uncover spatial user needs and decision-making patterns, establishing reusable journey frameworks applicable across digital product experiences.
- Defined 3D spatial navigation, feature logic, and material/texture interactions to ensure intuitiveness around room rotation, product customization, and seamless add-to-cart flows.
- Translated research data into actionable design recommendations by explaining root causes of user friction, validating product team hypotheses, and guiding next steps for interaction design and feature optimization.
- Co-established and structured a centralized UX Repository and Knowledge Bank in MyInsights, synthesizing cross-planner research and video highlights to easily share insights across teams and global IKEA stakeholders.
UX Researcher Consultant
Mar 2021 – Dec 2025Inter IKEA | Malmö, Sweden
- Managed bi-weekly moderated and unmoderated usability testing sprints across product planning teams to evaluate 3D spatial capabilities and core user flows.
- Advised cross-functional teams on study scoping, test planning, and hypothesis formulation across early-phase exploration and post-launch validation.
- Authored structured research reports and led feedback sessions with product teams to ensure research recommendations directly drove iterative tool updates.
Founder & Lead Designer
Jul 2024 – PresentHay Studio AB | Lund, Sweden
- Independent design practice delivering digital product design, UX/UI interfaces, and design system components.
- Integrated front-end prototyping (HTML/CSS/JS) and AI-assisted workflows to accelerate design exploration, refine UI interactions, and build functional web tools.
User Experience Intern
Oct 2020 – Dec 2020Inter IKEA | Malmö, Sweden
- Researched and prototyped omnichannel concepts for the IKEA app and physical stores, designing guided buying journeys that combined ready-made home furnishing solutions with interactive advice.
Design Engineer Consultant
Jun 2018 – Jun 2020Circalle / AFRY | Malmö, Sweden
- Configured and modeled 3D modular furniture layouts in SolidWorks and Visualize, combining seating series, acoustic leaf-lamp trees, recycling units, and USB power integrations for high-traffic public and commercial spaces (airports, transit hubs, educational facilities).
- Generated technical assembly drawings, mounting documentation, and photorealistic 3D sales materials for manufacturing teams, site installers, and trade shows.
Creative & Visual Designer
2018 – 2020Freelance (Haz Design) | Sweden
- Delivered complete brand systems, print-ready assets, venue layouts (DWG), and guidelines for commercial clients, specifically for Oh Poké (scaled to 16+ locations) and LAX Sushi & Poké (concept acquired within 6 months).
- Created custom digital web experiences, photography, and brand identity frameworks for startups and established firms.
- Produced Google Business View 360° HDR virtual tours and built custom WordPress sites to showcase interactive Google Maps views for commercial clients.
Photographer
Dec 2016 – Dec 2019Eslövs kommun | Skåne, Sweden
- Captured event, corporate, and editorial photography for municipal PR and press releases (e.g. MyNewsdesk), building a media bank and getting work published in national press (Svenskt Näringsliv, Skånska Dagbladet).