Hazlami Hayeedorloh
Product Designer & UX Researcher
Experience
UX Designer / Researcher
Dec 2025 – Aug 2026Inter IKEA | Malmö, Sweden
- Defining interaction models and user flows to simplify complex digital home-planning journeys.
- Translating research insights into actionable requirements to drive continuous product experience enhancements.
UX Researcher Consultant
Mar 2021 – Dec 2025Inter IKEA | Malmö, Sweden
- Led research and experience mapping across IKEA’s global digital planning and configuration tools.
- Applied mixed-methods research and usability testing to drive iterative product improvements.
Founder & Lead Designer
Jul 2024 – PresentHay Studio AB | Lund, Sweden
- Founder of an independent design practice focused on UX, digital product thinking, visual identity and creative 3D exploration.
User Experience Intern
Oct 2020 – Dec 2020Inter IKEA | Malmö, Sweden
- Explored, prototyped, and presented concepts for planning experiences across digital app and physical store environments.
Design Consultant
Jun 2018 – Jun 2020Circalle / AFRY | Malmö, Sweden
- Spatial visualization, 3D modeling (SolidWorks), and asset generation for furniture & public interior systems.
Creative & Visual Designer
2018 – 2020Freelance (Haz Design) | Sweden
- Delivered end-to-end brand identity including photography and websites.
Photographer
Dec 2016 – Dec 2019Eslövs kommun | Skåne, Sweden
- Editorial and event photography for municipal publications and communication media.
Google Services Specialist
Mar 2018 – Dec 2018SEO Media Group via Haz Design | Sweden
- Google My Business management, Google Street View photography, and 360° immersive virtual tours.